Rahul Kumar Gupta

In traditional software development, companies were required to buy, build, and maintain their own IT infrastructure despite exponential costs. Even an SME needed an IT manager who was responsible for managing all type of IT-related work - installing applications, maintaining software and systems, backup management, patch management, disaster and recovery management, security systems, licensing issues, hardware procurement and upgrades. All this resulted in significant overhead for organizations of all sizes and needed a dedicated team. Traditional software distribution, in which software is purchased and installed on PCs, is sometimes referred to as software-as-a-product (SaaP). Today in a world of specialization, organizations just want to focus on their core business and outsource other work to specialist organizations better equipped for handle it and at cheaper... (more)

SEO: Objectives, Process, Tips and Tools

The web is expanding at an exponential rate where every kind of application B2B, B2C, or C2C is looking for an online web presence for increasing revenue, profits, customer base and getting global. With expansion comes the real “need” for businesses to expose themselves to the potential customers in a way that is seemingly easy for the users to search/find them using some of the most common search engines. An effective web presence is required and SEO (Search Engine Optimization) is a technique that helps in making site and web-pages easily searchable over the interne... (more)